Design, Research and Systems Thinking
Shuhari Green Tea
A translation of a newly born brand 'Shuhari' into a physical space. The definition of Shuhari is the foundation of the experience.
SHU (守): To savor centuries of tradition.
HA (破): To shake things up, break the rules.
RI (離): To achieve independence and creativity.
Responsibilities: Brand Research and Benchmarking, Trend Finding, Color Story, Mood Boards, Color and Material
Graphic Designer: Caitlin Fields
Strategist: Jesse Baker