Julia Jueckstock

Design, Research and Systems Thinking

Lufft

Sustainable Lifestyle Brand

A sustainable lifestyle brand that cultivated life aboard. Living on the water is not the same as living on land. Waking up to sunrises and being rocked to sleep by waves is balanced with rough weather conditions and seriously tight living quarters. This brand seeks to provide live-aboards with gear and apparel that is able to adapt to this bold lifestyle.

Responsibilities: Trend Research, Sustainability Research, Materials Research, Color and Material Palette, Logo, Branding, Tech Pack, Patterns

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